The approved identity
The website uses the flat vector implementation of Lift Bold. The broad ribbon and enlarged dot improve presence, while the upward sweep expresses aviation and progress.
Clear space
Keep at least one major stroke width clear around the symbol. Preserve the relationship of the dot, ribbon and wingtip.
Small use
Use the monochrome symbol for compact interfaces. Omit the descriptor where it cannot remain legible.
Colour & contrast
Navy #0B1F3A, brass #C5A46C and ivory #F8F7F3. Use navy or white for small text; reserve brass for large marks and accents.
Brand architecture
| Identity | Role |
|---|---|
| Aeronova | Bespoke aviation and masterplanning consultancy |
| Aeronova TIA | Total Intelligence for Airports |
| GENESIS | Concept to decision |
| AEROPLANNER PRO | Capacity, flows and masterplanning |
| ARDI | Route development & intelligence |
| MERIDIAN | Programme & delivery intelligence |
| AEROLENS | Lessons, performance and visual intelligence |
| RARE | Revitalize Airport Retail Environment |
| POWERPLAN PRO | Energy, utilities and sustainability |
| YARDSTICK | Peer & benchmark intelligence |
| ASSURE | Drawing & design assurance |
| NOVA | The aviation intelligence interface |
| CFCPD | Culture, Finance, Community, Planet, Digital |
Positioning
Aeronova is a bespoke aviation and masterplanning consultancy led by industry veteran Gaurav Vatsa. We provide high-level strategic and technical advisory services to airport developers, contractors and consultants through an Airport Subject Matter Expertise Development Cooperative Framework.
Our group of aviation professionals brings over 300 years of combined airport planning and design experience. We combine this judgement with AI, generative design methods and customised tools to help project teams evaluate options, resolve complex interfaces and make informed design decisions.
Airport Subject Matter Expertise Development Cooperative Framework
The framework brings airport specialists and the client’s project team into a shared advisory process. Together, we define the challenge, draw on the relevant expertise, test alternatives and review the evidence. Structured reviews, mentoring and knowledge transfer develop the team’s airport subject matter capability alongside the project’s decision deliverables.
Our ambition
To create a paradigm shift in the way the terminals and airports of the future are planned, combining deep professional experience with AI and generative design methods.
Our promise
Aviation excellence. Intelligently designed.
Experience, accurately expressed
Over 300 years refers to the combined airport planning and design experience of Aeronova’s group of aviation professionals. Gaurav Vatsa’s 25-year aviation profile is presented separately as founder experience.
Our voice
Precise, calm and accountable. Describe the decision, the evidence and the implication. Distinguish a demonstrated capability from a roadmap, a simulation from an observation, and founder career experience from an Aeronova mandate.
Typography
Georgia supports editorial headlines. Segoe UI provides clear body text and interface labels. The logo wordmark has generous spacing and a fixed relationship to the monogram.